How everything started
When I first moved to LA as a model 10 years ago, I was building websites on the side to be able to afford my lifestyle, trade-for jobs didn't pay the bills. But websites and social media management did.
I started my own media company and took on lots of different clients in different sectors. My main client and my favorite account to work on was a blogger and influencer. I realized that was the type of work that was the most fulfilling, being able to help women make money and maximize their voices.
After a while, I decided to close up shop at XXV Agency and start Influencer Designer, a design and marketing agency specifically for bloggers and influencers. And here we are!
meet sydney borden, founder of
influencer designer
call me beep me
through the years
The Timeline
It didn't just happen overnight, it started with a burnt out designer and a dream for a time when things would be easy. Here's our journey...
2017
I was an art major in college at the University of Colorado Boulder. I built my first website to sell my art on, then I realized I could sell websites...
2018
I started building full websites for brands in Boulder that had ugly websites, and they would buy them on the spot!
2019
I moved to LA and got a job at a media company as their lead website designer. I loved this job but wanted to take a crack at running my own agency.
2020
I started my design firm XXV Agency (Roman Numerals for 25, clearly not a great brand name) and took on clients for web development, social media management, and digital marketing. 2020 was a pretty crazy year to have started a website agency, as everyone needed to go online pretty much overnight!
2021
We kept crushing it, bringing on more clients and hiring a small team of designers and developers.
At this point I was taking on clients all over the place, property management firms, restaurants, pilates studios, and influencers and bloggers.
2022
Hitting a bit of a year of burnout, I whittled my robust client list down to only the clients I LOVED to work with - my influencers and bloggers. I loved the creative collaboration and I was able to generate them money from affiliate marketing which was so satisfying to see pour into their bank accounts.
2023
Then I got married! In 2023 I slowed down a lot, offloading nearly all of my clients as I prepared for my wedding. In September of 23, hubby and I got married in Ibiza! It was a wedding for the books and I had time to think about what I loved and didn't love about my agency.
2024
At the beginning of the year I decided it was time to shut down XXV Agency and start anew; enter Influencer Designer. I got clear on who my desired clients were and went to work creating the best blogger and influencer websites on the internet. Sites that convert and drive traffic and sales.
2025
Going strong, taking on new clients left and right. We are financially empowering women which is what we are all about.
about me
what i'm
loving
what i'm
known for
leearning
what i'm
what i
believe in
Beach walks with my hubby and our dog, Sarah J Maas books, and farmer's market coconut milk.
Leatherworking. I wanted a new hobby and I am having the best time creating with my hands offline!
Being able to translate someone's Pinterest mood board into their brand and website.
I believe that women and minorities deserve the world and that I have the tools to help them thrive.
